The Current Status of Marketing Information System in Taiwan*

نویسنده

  • Eldon Y. Li
چکیده

This paper surveys the marketing executives of the top 1000 companies in Taiwan, and reports the status of MKIS in their companies. One hundred and thirty-one companies participated in this study, giving a response rate of 13.1%. The data provide some insights into the strengths and weaknesses of the MKISs in Taiwan. Some viable actions are recommended to improve the MKIS usage and to reshape the future of MKISs in this country.

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تاریخ انتشار 1997